Lottoland sings swan song, but Aussie newsagents aren’t buying it

Online gambling company Lottoland has finally begun singing its swan song, in an attempt to pull at the heartstrings of newsagents before it’s evicted from Australia.

On Thursday, Lottoland has published a full-page newspaper advertisement appealing to newsagents to come to the table and discuss a win-win solution for both parties in the wake of the Australian government’s decision to ban online betting on lotteries and keno.

The ad comes as a letter addressed to newsagents penned by no less than Lottoland CEO Luke Brill, who offered them 20 percent of the profits generated from every bet they refer to the online gambling firm. Newsagents may earn thousands of additional dollars from the proposal, according Brill.

At the same time, Brill said newsagents that took part in the program would have an opportunity to benefit financially from Lottoland bets on overseas lotteries.