November 23, 2016 | SBTech has announced a major new partnership with Luckia, one of the most successful online and retail sports betting operators in Spain.

Upgrading their sports platform provider to SBTech represents a key stage in Luckia’s strategy of rapidly growing market share in Spain and internationally.  With improved price differentiation, Luckia will enjoy greater operational flexibility and put a personal stamp on their sportsbook offering.

Luckia has been able to gain significant market share in Spain thanks to its omnichannel strategy. They have been able to invest heavily in building greater brand awareness, signing major sponsorship deals with La Liga clubs Celta Vigo and Deportivo La Coruña.

The SBTech Platform allows Luckia to leverage their local knowledge and offer unique odds, manage their own risk, apply their own payouts, set betting limits, customise sports content, personalise marketing and promotions, and manage sportsbook liability in real time.