Luxbet marketing stunt behind fired employee’s epic Twitter rant

Australian online gambling brand Luxbet has punked the nation’s social media users via an employee’s staged social media meltdown.

On Wednesday, a man identified as ‘Dave’ who claimed to be Luxbet’s social media manager launched an epic Twitter rant. Dave claimed that he’d been fired from the company earlier that day for having gone nine days without any new posts from Luxbet’s official social media accounts.

Dave’s first post was a screenshot of the email he allegedly received informing him of the reasons behind his dismissal. The email included the reminder that “this is a key period for us with the launch of the new Luxbet app.”

Dave initially expressed outrage that he’d been fired “on my day off,” then posted that he’d been locked out of Luxbet’s Facebook account but had “changed their Twitter password and reset email HAHAHAH,” helpfully adding the hashtag #DaveGetsFired.