Major League Baseball first US league to sign up for sports betting data monitoring

Major League Baseball has inked a real-time betting data monitoring deal with UK firm Sport Integrity Monitor (SportIM).

Terms of the deal weren’t disclosed, but it marks the first US deal for SportIM and the first time a major North American pro sports league has signed with a company to provide real-time monitoring of betting activity. The deal will commence with the start of the 2016 MLB season.

SportIM provides real-time monitoring of both regulated and unregulated betting markets for signs of unusual betting patterns, which could indicate possible efforts by match-fixers to manipulate the outcome of sporting events. It’s up to the individual leagues to act should they suspect that SportIM’s data suggests possible chicanery.

SportIM, a subsidiary of the Genius Sports Group, counts the English Premier League and other major European leagues among its clientele. SportIM opened an office in Washington, DC earlier this year in a bid to bolster ties with US-based leagues.