Asian casino operator Donaco International has inked a partnership with English Premier League football powerhouse Manchester United.

On Wednesday, Man U announced it had named Donaco its Official Casino Resort Partner in Thailand, Cambodia, Vietnam, Laos, Myanmar and South Korea. Donaco operates the Star Vegas casino in Cambodia and the Aristo International Hotel and casino in Vietnam.

The parties say they will work together to boost both brands’ profiles through the use of exclusive club content. Man U managing director Richard Arnold called the deal “a significant partnership” while Donaco CEO Joey Lim said the pact would allow his firm to “better engage with our customers and fans and help expedite our growth and footprint across the region.”

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