UK-licensed online betting operator Marathonbet has launched a new live online casino product in partnership with footballers Manchester United.

In August 2015, Marathonbet signed on as the new official global betting partner (excluding China and the United States) of the English Premier League mainstays. The partners have now extended this relationship via the launch of a real-money online casino site adorned with Man U branding.

In what is being described as “a world exclusive for both United and football,” Man U’s latest dive into real-money online gambling is offering live roulette, blackjack and other games to players 18 years of age or older, who will be “immersed in a Manchester United-themed environment” at mufc.marathonbet.co.uk/casino.

The site plans to offer an array of team giveaways, prizes and game offers. Man U icons Gary Pallister (pictured), Jesper Blomqvist and Andrew Cole will be at Old Trafford stadium on Thursday night to celebrate the gambling site’s official launch.