Michael Broderick has spent much of his career in Indian Country, working his way up the ladder in the marketing side of the business. Now with his first general manager position at the small Sherwood Valley Casino in Willits, California, Broderick recalls some of his unique and sometime crazy marketing campaigns at his previous casinos. Now at the one casino owned by the Sherwood Valley Band of Pomo Indians, Broderick has new challenges that he faces with his usual positive outlook and innovative approach to marketing. He spoke with GGB Publisher Roger Gros in Las Vegas at G2E in October.