Betgenius, the leading supplier of sophisticated sportsbook technology to regulated bookmakers and lotteries, has been selected as the primary in-play trading partner of NairaBet, Nigeria’s pioneering sports betting brand.

The agreement will see NairaBet tap into Betgenius’ unrivalled in-play trading coverage across all major sports, including football and basketball, to deliver a premium live betting experience to its online and retail customers.

The long-term partnership marks a significant enhancement of NairaBet’s live betting product by giving its traders access to the fastest and most accurate pricing on the market, as well as greater control of its in-play trading strategy. 

Akin Alabi, CEO of NairaBet, said: “As competition grows in the Nigerian sports betting space, we at NairaBet made a decision to stand out from the crowd. One of the decisions we made was to partner with Betgenius to power our in-play markets. I am confident it will be a rewarding experience for both parties.’’