New Jersey’s Meadowlands track has “okay” sports betting launch

New Jersey’s Meadowlands racetrack handled nearly $3.5m in wagers from its new legal sportsbook’s first nine days of operation.

The Meadowlands’ FanDuel-branded sportsbook opened on Saturday, July 14 and the Associated Press quoted track operator Jeff Gural saying the book had handled nearly $3.5m in sports wagers in the book’s first week-plus.

Gural’s verdict on the sportsbook’s activity was merely “okay,” saying the track had met its first weekend handle target of $1m but “the next four days were quiet with nothing to bet on due to the [Major League Baseball] All-Star break.” The track did another $650k worth of business last Saturday once baseball resumed its normal schedule.

Gural claimed to be satisfied with the book’s performance to date, given that there were only “10 live tellers windows open.” Plans are afoot to expand the track’s betting capacity before the real betting begins with football’s return.