The National Hockey League (NHL) has signed a fantasy sports and sports betting partnership with Paddy Power Betfair’s FanDuel brand.
On Monday, the NHL announced a ‘multi-year’ deal that enshrines FanDuel as the league’s “exclusive official daily fantasy partner and official sports betting partner.” The lack of exclusivity on the sports betting side reflects the similar partnership the NHL signed with casino operator MGM Resorts last week.
The deal will allow FanDuel to offer DFS players exclusive NHL content and prizes, while also tailoring free-play single-game DFS contests for marquee NHL events. As for the real-money sports betting side, FanDuel will enjoy the “use of official category designations” intended to appeal to sports bettors in betting-friendly jurisdictions.
FanDuel also signed a separate sports betting deal with the New Jersey Devils, which has taken advantage of its state’s legal betting environment to secure gambling partnerships with William Hill and Caesars Entertainment. In addition to branding opportunities — including FanDuel’s logo embedded in the Devils’ ice surface — FanDuel plans to integrate its sports betting app with the team’s digital platforms to promote Live In-Play wagering to Devils fans.