The National Lacrosse League (NLL), the largest men’s indoor professional league, has announced a groundbreaking partnership with GEICO, the second-largest private passenger auto insurer in the United States, as the official insurance designation of the NLL.
As of the games on March 8th, all NLL teams’ away uniforms will have the GEICO patch featured on the jersey tail for the remainder of the 2018-2019 NLL season.
This is the NLL’s first large non-endemic partnership, a historic achievement for the league, which has expanded by four teams in just over a year.
“As we expand and grow our league, we have been looking to align ourselves with known and successful organizations,” said NLL Commissioner Nick Sakiewicz. “GEICO is a world class organization and innovative partner. With the increase in viewers we have seen this year, we’re excited to deliver GEICO’s message to our fans and partner with such a major brand.”
The March 8th game between the Philadelphia Wings and Buffalo Bandits will kick off the start of week 13. You can catch this game at 8:00 p.m. EST and all remaining games on B/R Live by downloading the B/R Live app through iTunes or Google Play; and/or via Apple TV, the Roku platform and Amazon Fire TV.”
“This partnership with GEICO, the first non-endemic, is a testament to the growing enthusiasm for indoor lacrosse and the outsized leadership position the NLL has taken within the sport,” said Will Funk, EVP of property marketing and corporate partnerships for Turner Sports, which represents the league for sales and marketing opportunities. “We look forward to bringing this partnership to life across B/R Live and beyond.”
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