Northern Territory lures Betfair; in-play sports betting apps proving tough to kill

Australia’s Northern Territory approved legislation that authorizes exchange wagering as part of an apparently successful plan to lure Betfair Australia to the NT.

The NT is Australia’s premier online sports betting jurisdiction, with 13 corporate bookmakers calling it home. However, exchange betting was not on the NT’s menu, which meant Betfair’s down under division, which is owned by the NT-licensed CrownBet, is licensed by the Tasmania Liquor and Gaming Commission.

In mid-April, NT Gaming Minister Peter Styles introduced legislation he described as an “attractive lure” to coax Betfair north. Styles said the NT could offer Betfair a better financial shake – the company would pay around $805k in annual tax and fees – as well as a “quicker response to operational issues than the Tasmanian regulator.”

A Betfair spokesman told NT News that it would make sense for Betfair to be located alongside CrownBet and suggested the company would seek an NT license provided politicians approve Styles’ Racing and Betting Legislation Amendment Bill 2016 and “provided the regime is viable.”