NOVOMATIC Lottery Solutions delivers keynote during The European Lotteries ‘Industry Days’ Conference in Marrakesh

June 1, 2016, Marrakech – Once every two years, EL Industry Days provides partners and suppliers the opportunity to interact with lottery executives and share their visions for the future. Experiences gained from partnering, developing and supporting markets with lotteries across the world are shared during the three-day event.

EL Industry Days 2016 was a rallying call for lottery professionals to envision the future of the retail gaming sector, as well as share their knowledge and experience of the opportunities, challenges and threats ahead for retail.

NOVOMATIC Lottery Solutions Gmbh (NLS) energized the audience with bold and creative messaging that spoke of the power of disruption and the BAMM! factor. At the invitation of NLS, Dietmar Dahmen, a professional speaker and creative consultant for innovation, delivered an exciting presentation on the power of innovation, as well as creativity and the effect of disruptive forces on the status quo.

“The focus of this conference, Renaissance of Retail in Digital Times, provided an opportunity for experts from all over Europe to address the pressing issue of lottery sustainability in the retail market,” said Frank Cecchini, NLS CEO. “Mr. Dahmen spoke of the power and inevitability of disruptive market development; markets change and negative disruption comes to those stakeholders who do not anticipate and embrace the power of change. Embracing, and actually advocating, for change is the essence of the corporate culture at NLS and that was clearly demonstrated during the Industry Days conference.”