When the world theatre of gaming opens at ExCel London on February 7-9, NOVOMATIC will resume its expansive stand at ICE Totally Gaming to showcase a complete range of cutting-edge gaming solutions. A combination of revolutionary cabinet innovations and leading Omni-channel content presented by 22 global subsidiaries and competence centers will demonstrate why NOVOMATIC is Europe’s undisputed leading gaming technology provider.

The NOVOMATIC stand, abounding with innovation, is located in the centre of the show floor and will be split into five distinct sections to profile a complete picture of gaming solutions. Upon entering the stand, visitors will first see the latest lottery and sports betting developments demonstrated by NOVOMATIC Lottery Solutions (NLS) and NOVOMATIC Sports Betting Solutions (NSLS), respectively. Next is the NOVOMATIC Interactive division with a full range of Omni-channel solutions from subsidiaries including Greentube, StakeLogic, Eurocoin Interactive, AbZorba Games, Mazooma and Extreme Live Gaming.

Passing a standout display of larger-than-life NOVOSTAR® V.I.P. Royal cabinets featuring a selection of bold new content designed for its huge 65” upright curve screen, visitors will find themselves at the heart of the company offering with the latest casino and systems innovations from NOVOMATIC Gaming Industries (NGI) and Octavian.

Moving around, the stand opens into the NOVOMATIC UK Group and its various subsidiaries with leading products for the casino, arcade and pub markets. An extensive range of international AWP and VLT products, as well as cash management solutions, will be on show at the end of the stand, by European subsidiaries including LÖWEN Entertainment, Crown Technologies, NOVOMATIC Italia, NOVOMATIC Gaming Spain and NOVOMATIC Netherlands. The latest Ainsworth cabinets and games will also be on show for the first time on the NOVOMATIC stand at ICE.