The average bingo player spends less than £100-a-month and they’re almost three times more likely to be under the age of 35 than 55, according to a recent study by Wink Bingo.

The British online bingo market currently generates around £380 million annually and a large percentage of that revenue comes from the younger generation.

Despite stopping short of declaring a changing of the guard with respect to profile of the average bingo player, Wink Bingo’s recent study of its online database has revealed that 34.7% of its players are aged between 25 and 34.

Compared to the “traditional” bingo demographic (those aged between 55 and 64), the younger generation are almost three times more likely to play bingo via their computer, mobile or tablet.