The Ontario Lottery and Gaming Corporation (OLG) is coming under fire for a new online lottery product that draws new winners every five minutes.

Tuesday will see the launch of Hit Or Miss, a new lottery product that combines retail sales, online draws and extremely short windows of opportunity. The product requires users to purchase tickets from one of OLG’s retail partners, then watch the draws via OLG’s mobile app or via its gambling site PlayOLG.ca.

But critics are crying foul based on the fact that Hit Or Miss draws a new set of lucky numbers every five minutes. These critics argue that OLG is essentially dangling gambling catnip in front of individuals who have problems controlling their gambling activity.

OLG spokesperson Tony Bitonti dismissed this view, telling broadcaster CTV that the new game posed no greater threat than OLG’s other instant win products. And Bitonti noted that the draws take place online, where customers have ready access to information regarding OLG’s PlaySmart responsible gambling program.