The new technology automates campaign analysis to help marketers make more agile, scientific marketing decisions 

New York and Tel Aviv – October 6, 2016 – Optimove, the leading Customer Marketing Cloud, announced today Optibot, the marketing industry’s first CRM optimization bot. Optibot uses Artificial Intelligence and machine learning to automate the analysis and interpretation of customer marketing campaigns behind the scenes and recommend actionable marketing insights to help marketers increase campaign performance. The new technology is being rolled out to all Optimove clients, including 1-800-FLOWERS, Zynga, BetAmerica, eBags, AdoreMe and LuckyVitamin.

Optibot is integrated within the Optimove platform, which enables marketers to manage and automate multi-channel customer marketing plans based on predictive micro-segmentation technology. Optibot continuously scans a brand’s customer models and campaign calendar in order to discover actionable insights hiding in the data that can be used to optimize marketing activities. For example, Optibot can provide recommendations for marketing actions such as:

· Drop underperforming actions: When one campaign action is clearly losing to others, Optibot will recommend dropping the underperforming action and readjusting the existing actions.