New York and Tel Aviv, Israel – September 14, 2016 – Optimove, the leading Customer Marketing Cloud, announced today that it has raised $20 million in growth funding from Israel Growth Partners, a private equity investment firm that focuses on later stage investments. The round marks the first funding for the nearly eight-year-old company, after three straight years of 100% year-over-year growth.

The current growth round comes on the heels of stable expansion of Optimove and is aimed to propel the company into extreme growth. Optimove has bootstrapped the way to its present status as market leader in its space, and has never taken VC funding.

Used by more than 200 companies, including 1-800-flowers.com, Zynga, eBags and others, the company’s Customer Marketing Cloud currently sends more than 4 billion targeted, personalized messages to over 900 million customers every year through email, Facebook, Google Ads, SMS, push notifications, and other channels. Optimove currently employs more than 100 employees in offices in New York, London and Tel Aviv.

Israel Growth Partners (IGP) is a Private Equity investment firm founded by Moshe Lichtman and Haim Shani, two of Israel’s most experienced global tech leaders. IGP is backed by leading financial institutions including banks, insurance companies and pension funds.