MAY 24, 2016 – LONDON – OtherLevels (ASX:OLV), a second-generation marketing automation platform for digital messaging, has bolstered its market-leading product suite with the addition of browser push functionality. The feature provides OtherLevels’ clients in the gaming, wagering, hospitality and retail sectors with a new avenue for reaching 100% of their audience with every campaign and driving measurable, attributable results from omnichannel marketing.

“With consumers increasingly ‘opting in’ to share data with their favorite brands, browser push is poised to become one of the most impactful channels for customer engagement,” said Brendan O’Kane, Managing Director and CEO of OtherLevels.

OtherLevels’ “push” functionality enables marketers to reach customers who opt-in for notifications via desktop or mobile web browser. With 61% of consumers starting the purchase process on a smartphone and continuing it on another device, it’s important for marketers to target users on their preferred channels.

Marketers can now utilise OtherLevels’ platform to reach users via email; mobile/desktop browser push; interstitials; rich inbox; or location-based beacons/geo-fencing – all supported by OtherLevels’ Intelligent Messaging technology, which automatically determines which channel a customer will respond to best.