To establish a foothold the Latin American market, Malta-based daily fantasy sports operator Oulala.com will use the kind of language that is known to all South American countries: football.

Valery Bollier, chief executive officer of Oulala.com, said they are now targeting to establishing their fantasy sports footprint in the Latin American markets by offering its platform to South American football clubs.

The first team to experience the thrill of their DFS platform is the Argentinean football clubs, according to Bollier.

”LATAM markets are incredibly competitive, with very few operators, so I think that our interactive platform with live in-play features is a perfect alternative for Daily Fantasy Football fans. Let’s not forget those who are accustomed to sports betting and are simply looking for a different product that allows them to really put their skills to the test,” Bollier said in a statement. “We are happy to have partnered with Sebastian who has vast experience with LATAM markets. I’m sure he will be instrumental in growing our Daily Fantasy Football network.”