Malta, June 4, 2019 – Parimatch has chosen FAST TRACK CRM as the tool for advancing their player engagement strategy.

FAST TRACK’s ambitious team is already hard at work to fully customize the platform and enable Parimatch to create enhanced moments and interactions for their players.

Parimatch was founded in 1994 and was one of the first bookmakers in the CIS region to launch an online betting website. The brand’s success as the leader in this region has allowed them to expand into more than 10 countries, becoming a global brand.

Tamara Babits, Chief Marketing Officer of Parimatch, commented: “Parimatch is a dynamic, agile organization. With FAST TRACK CRM, we will have a CRM platform that matches our own way of working: data-led and forward-thinking.