PartyPoker to enter 21 online gambling markets under GVC

PartyPoker returns to 21 new online gambling markets including jurisdictions it exited as part of its “volume to value” strategy.

PartyPoker has begun operating in a number of new national markets after GVC Holdings completed its deal to buy bwin.party.

Bwin’s online poker room has written to affiliates asking them to estimate the number of first time depositors they anticipate in each market.

New sign-ups from 18 countries in EU and South America served by bwin.Party were blocked in April 2013. The decision was likely a mix of regulatory concern and simple cost analysis. The remaining countries may represent markets either too small or simply unprofitable for bwin.party to maintain operations in.

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