Operator integrates supplier’s churned player reactivation solution

Malta, Tuesday 27th February 2018: Pinnacle, the award-winning online sports betting and eSports operator, has taken initiative to invest in its players by striking an agreement with the leading retention solution provider, Enteractive.

Enteractive’s Player (Re)activation Service is now live with the operator, which turns churned players into active users through its unique one-to-one personal phone calls.

The solution sees trained agents conduct interviews with individuals to understand exactly what they want from their gaming experience and guide these players accordingly.