It’s only fitting that a professional hockey team based in Las Vegas be one of the first to go all out for the newly approved sports gambling industry in the US. Last week, the NHL’s Vegas Golden Knights, announced that it had partnered with William Hill that would make the latter the team’s official sponsor and, now the team is mixing it up with electronic gaming machine supplier PlayAGS Incorporated.
PlayAGS announced that it has signed a corporate sponsorship deal with the franchise that will see the creation of a new “play of the game” feature. The feature will be integrated into the home games of the Golden Knights, which are played in the 17,500-seat T-Mobile Arena and will display key plays from the game.
The multi-year deal starts this month and is part of PlayAGS’s employee engagement and community outreach programs. The company will provide a title-night sponsor for each of the 41 home regular season games – as well as any post-season matches – in support of the NHL franchise’s promotion of ice hockey around the Las Vegas area.
The partnership will officially launch during the upcoming Global Gaming Expo, according to PlayAGS president and CEO David Lopez. The GGE will be held from October 9-11 at the Sands Expo and Convention Center. He added that the launch will showcase cheerleaders from the Golden Knights, as well as the team’s Gila monster mascot in conjunction with the debut of a new slot machine themed after the Golden Knights.