PlayerMaker Becomes First Performance Partner to BetVictor Northern Premier Football League

PlayerMaker, the leading international sports data analytics start-up, has teamed up with the BetVictor Northern Premier Football League (NPL), becoming the league’s first-ever player performance partner.

The deal is for an initial 12 months and will see PlayerMaker’s unique AI-driven boot-mounted device offered to players across the NPL’s 62 semi-professional clubs.

Already in use internationally, PlayerMaker tracks and analyses tactical, technical and physical player performance on and off the pitch. The breadth of data generated can inform coaches’ decision-making processes, particularly in relation to player performance optimisation, talent identification and injury prevention.

Players at participating NPL clubs will have the opportunity to train wearing the PlayerMaker device, providing the coaches and players with access to a comprehensive set of tailored metrics held securely. The NPL will also be discussing with the FA whether players can wear the PlayerMaker device in competitive matches.

Guy Aharon, CEO and Co-Founder of PlayerMaker, said: “We are absolutely thrilled to be acting as the NPL’s official player performance partner over the next year, providing consultation services for performance optimisation and access to a stream of accurate and objective datapoints at a granular level. It is fantastic to see the NPL embracing technology in this way and we look forward to collaborating with their clubs over the coming year.”

Mark Harris, Northern Premier Football League Chairman, said: “The BetVictor Northern Premier League has always led the way in adopting digital technology. We are also committed to helping drive forward standards in coaching and player development. This exciting new partnership with PlayerMaker is the next stage in this journey.”

Authored by: Jerry Milani

Jerry Milani is a freelance writer and public relations executive living in Bloomfield, N.J. He has worked in P.R. for more than 25 years in college and conference sports media relations, two agencies and for the International Fight League, a team-based mixed martial arts league, and now is the PR manager for Wizard World, which runs pop culture and celebrity conventions across North America. Milani is also the play-by-play announcer for Caldwell University football and basketball broadcasts. He is a proud graduate of Fordham University and when not attending a Yankees, Rams or Cougars game can be reached at Jerry (at) JerryMilani (dot) com.

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