Social casino game developers Playstudios have expanded their partnership with the UK’s second largest casino operator.

On Thursday, the California-based Playstudios announced a deal to provide its popular myVEGAS and myKONAMI free-play online casino products to the over 40 venues that operate under the Genting UK umbrella.

The two parties were already familiar with each other, having struck a deal in February for Playstudios to add Resorts World Birmingham to its list of land-based partners. Playstudios had previously inked similar deals with Resorts World-branded casinos in New York and Bimini in the Bahamas.

Playstudios allows online players to amass reward points that can be redeemed for non-gaming goods and services at its land-based partners’ venues. The company’s other customers include casino operator MGM Resorts, regional airline Allegiant Air and restaurateur Wolfgang Puck.