PokerStars has lousy November in Italy

Italy’s online betting market posted strong gains in November but Bet365’s slice of that pie grew thinner and PokerStars lost a little of its Italian swagger.

Figures released by Italian gaming news agency Agimeg.it show total sports betting turnover topping €750m in November, 28% higher than in the same month last year. Italian-licensed online sports betting sites were responsible for around €385m of this total.

Perennnial market leader Bet365 continued to top the ranks with €129m, although this was down from €137m in October. Gala Coral’s Eurobet brand ranked second with €35.8m, down about €2m, while Sisal enjoyed a slight gain to just under €30m. Local boys Snai and Lottomatica rounded out the top-five with €27.5m and €22.3m, respectively.

Lottomatica ranked tops in the online casino revenue charts, netting 10.9% of the overall €40m. Sisal ranked second with 8.5%, followed by Eurobet (7.2%), Bwin (6.3%) and Snai (6.2%). The casino offering of Amaya Gaming’s PokerStars brand had a bad month, falling from 6.4% in October to just 3.4%, while Betsson’s StarCasino brand made the top-10 for the first time with a 2.8% share.