PokerStars launch sparks double-digit rise in New Jersey’s online poker revenue

New Jersey’s regulated online gambling market set another revenue record in March, spurred by the first contributions from Amaya Gaming’s PokerStars brand.

According to figures released Wednesday by the New Jersey Division of Gaming Enforcement (DGE), New Jersey-licensed sites reported total revenue of $15.5m in March, nearly 18% higher than the same month last year and $800k higher than the previous revenue record set in February 2016.

Pokerstarsnj.com didn’t officially launch until March 21, but its arrival provided the first double-digit rise in the market’s poker vertical in a dog’s age. The PokerStars site generated nearly $598k in poker revenue, which pushed the market’s total poker take to $2.46m, up 10.5% over March 2015, and around 25% more than February 2016. The market’s dominant casino vertical improved 19.3% year-on-year to $13.05m.

The market-leading Borgata Casino Hotel sites generated total revenue of $4.22m, essentially flat from February’s total. The Borgata’s poker revenue was down only slightly to $1.03m, while casino revenue nudged slightly upward to $3.19m.