Lee Davy sits down with Eric Hollreiser, Director of Poker Marketing for PokerStars, to hear his thoughts on the success of the PokerStars’ Player’s No-Limit Hold’em Championship, and to gauge whether the brand lives or dies.

Up in the sky was a blood red moon shaped like a spade. It had dug a crater in the centre of the universe so big it forced you to watch. A black sky of a thousand eyes, this time, had 320.

Twinkling.

Teasing.