PokerStars officials at the European Poker Tour Festival in Barcelona has changed their payout structure back to 15% of the field for their €25K & €50k events a few days after promising to increase it to 20%.

In a few weeks time, Bernadette Jiwa will be opening up her Story Strategy Course, and I strongly suggest PokerStars enrols. Jiwa is a marketing genius who believes in the importance of understanding your customer better than they know themselves.

In her influential book Meaningful: The Story of Ideas That Fly, Jiwa talks about the same problem she kept coming up against when helping companies improve their relationship with their customers.

“They were enlisting my help with the storytelling part after the idea was fully formed; their first focus was almost completely on the idea itself when it should have been on the prospective user or customer.”