PokerStars Take 2 smashes it, Lewandowski is on his way to the Bahamas

PokerStars’ $10m GTD Sunday Million Anniversary Special Take 2 smashes the guarantee by $1.2m (sound familiar), and Pierre Lewandowski wins a $30,000 Platinum Pass at the PokerStars MEGASTACK Championship in Dublin.

Never lose a customer again by Joey Coleman is one of the best business books I have ever read, and I don’t think I’m alone. I know you’ll laugh, but I believe PokerStars Execs may have bought the entire team a copy for Christmas.

Take this quote on how to delight your customers:

“Use playfulness, humour, and unexpected surprises to make the experience remarkable. Your customers are human, and so are you. Remind them with your actions and behaviours and in the process give them a taste of your company culture.”