Pokerstars welcoming poker fans back to ‘The Game’ in Portugal

Cristiano Ronaldo is star of PokerStars TV advertising campaign

ONCHAN, Isle of Man, December 2016 – Football superstar and PokerStars brand ambassador Cristiano Ronaldo stars in an exciting advertising campaign that hit TV screens across his home nation of Portugal recently. The campaign, called ‘The Game’, features Ronaldo commanding the poker table with a group of friends and marks the launch of PokerStars, an Amaya Inc. (Nasdaq: AYA; TSX: AYA) brand, the world’s largest poker site, into the regulated Portugal market.

Eric Hollreiser, Vice President of Corporate Communications for PokerStars, said: “It’s great to see the interest for poker in Portugal. Our tables have been busy and we hope to continue the excitement going forward, by potentially sharing many of the new and exciting formats that have launched in other territories.”

Based on initial internal observations, the launch of a regulated Portuguese market appears to have been enthusiastically embraced by consumers. PokerStars.pt, dubbed “Ronaldo’s room” by Record, the second most bought and read newspaper in Portugal, is now one of the busiest online poker sites in the world based upon real money cash game players, according to PokerScout, an online poker traffic ranking and news site. PokerStars.pt has already dealt over 36 million hands across real money cash games, multi-table tournaments and Sit & Go tournaments, as well as awarded more than €11 million to players in MTT’s and Sit & Go’s in 19 days.