Pop Artists Reimagine Classic Cards As TOPPS Unveils ‘Project 2020′

The Topps Company and its fast-growing on-demand platform TOPPS NOW™ today announced one of the most unique, transformative and eclectic offerings in company history: “Project 2020,” a first of its kind effort that combines some of the most iconic cross-generational cards in the company’s nearly 70 year history with baseball, re-imagined by some of the world’s most influential, creative and eclectic artists, cartooners and pop culture influencers.

Some of the notable artists on the list include celebrity jewelry designer Ben Yang…aka Ben Baller; Chicago based designed Just Don, who has worked with Kanye West and Nike on major projects; Mexican American tattoo and graffiti artist Mark Machado, known as Mister Cartoon; Australian Tyson Beck, whose recent resign of the NBA logo in the image of Kobe Bryant became an international cause célèbre; New York native and design artist Sophia Chang and L.A. Based streetwear artist Joshua Vides.

The first two cards, issuing today, include Ben Baller’s Ichiro (2001) and Jacob Rochester’s Sandy Koufax (1955).

Each of the 20 artists will reinterpret 20 cards, representing baseball’s greatest stars from the 1950s to the present day. The cards will only be available for a 48-hour period from the time each is introduced.

“When we think of the collectible world and where it has evolved today, sports and pop culture continue to collide,” said Jeff Heckman, Global Director of Ecommerce. “We could not think of a better way to expose trading cards to a new audience than working to reinvent some of the classic baseball cards and personalities of the game of baseball through the eyes and hands of many of the world’s greatest pop culture figures of today. ‘Project 2020’ will be a must have for core and casual baseball fans, and will more importantly showcase the names and stories of the artists and the players on the cards to a global audience whose interests lie well beyond the sport. It is a transformative move we are very excited about.”

“Roberto Clemente and his story have always been inspirational to me,” said Mister Cartoon, whose hometown high school mascot was the Pirates, adding to his longtime connection to the Pittsburgh slugger and made working on the Clemente card extra special. “I want to take each of these classic cards and supercharge them!”

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Authored by: Jerry Milani

Jerry Milani is a freelance writer and public relations executive living in Bloomfield, N.J. He has worked in P.R. for more than 25 years in college and conference sports media relations, two agencies and for the International Fight League, a team-based mixed martial arts league, and now is the PR manager for Wizard World, which runs pop culture and celebrity conventions across North America. Milani is also the play-by-play announcer for Caldwell University football and basketball broadcasts. He is a proud graduate of Fordham University and when not attending a Yankees, Rams or Cougars game can be reached at Jerry (at) JerryMilani (dot) com.

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