Raising Money In A Pandemic: QL Gaming Gets Some Bets

credit: Keith Allison

Not all ventures around sports are sitting still during the Pandemic. While we have seen the dropping numbers and issues with the big gambling businesses, we have seen Draft Kings launch their IPO, and today, New York based QL Gaming Group (QLGG), announced a $1.1 million raise and the acquisition of Finnish sports simulation company, Accuscore. The announcement gives the platform a solid $8.3 million from investors now, and shows that the ruse is probably being shaken off the mobile gaming business as sports slowly return to the pitch, the field and the court.

According to the news, the round was led by Tim and Todd McSweeney, with participation by Boston Seed Capital, Karlani Capital, Subversive Capital, Rob Seaver and Jere Doyle. Other investors have also included the late David Stern, former commissioner of the NBA, John Kosner, Stern’s former partner at Micromanagement Ventures and former William Hill chief Ralph Topping.

“Our thesis is betting properties with the best data and analytics will win, and our acquisition of Accuscore vastly increases our IP, grows our marketplace position and puts us in a very strong place as the sports world returns to active play in the near future,” said Justin Park, QL Gaming CEO in the release. “Our new and long term investors are very bullish on the casual gaming and sports betting market, and we are now poised to emerge stronger.”

The injection of capital will be used to further accelerate BetQL’s growth, which boasted a 200% increase in subscription sales from 2018 to 2019. In just 18 months of launch, BetQL has acquired over 300,000 free users, 10,000 paying customers and is already a seven figure business. Funds will also supercharge BetQL’s burgeoning affiliate marketing business which has partnered with ten operators in Indiana, New Jersey, Pennsylvania and West Virginia. QL Gaming initially launched in September 2015 as RotoQL to provide data and analytics to daily fantasy sports (DFS).

The news is good for both investors and companies that had started to build momentum in the gambling space before things came to a grinding halt around March 12. Many industry experts remain bullish on the gambling space, especially with companies who are not debt laden and can easily pivot to a new environment when sports come back to life in the coming weeks. There will also be a solid analysis of best practices, including a great mobile experience, and the QL Gaming plan is tied to all of those objectives.

“For companies looking to enter the sports betting space, there will be some very interesting opportunities in sectors that support the ecosystem, such as specialized sports content, analytics, and software,” added Chris Russo, CEO, Fifth Generation Sports an advisory firm focused on the intersection of sports, technology, and digital media.

Interesting yes, cost effective, disruptive and forward thinking as well.

Keep bringing on the investments.

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Authored by: Jerry Milani

Jerry Milani is a freelance writer and public relations executive living in Bloomfield, N.J. He has worked in P.R. for more than 25 years in college and conference sports media relations, two agencies and for the International Fight League, a team-based mixed martial arts league, and now is the PR manager for Wizard World, which runs pop culture and celebrity conventions across North America. Milani is also the play-by-play announcer for Caldwell University football and basketball broadcasts. He is a proud graduate of Fordham University and when not attending a Yankees, Rams or Cougars game can be reached at Jerry (at) JerryMilani (dot) com.

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