Casino and bingo hall operator Rank Group Plc and online gambling company 888 have had it with William Hill’s rejections.

On Thursday, the consortium announced that they no longer intend to make an offer for William Hill and are withdrawing their proposal for a merger between the three companies.

Rank and 888 said they made the decision after failing to “meaningfully engage” with William Hill’s board.

The two companies had wanted to merge with Hills to create UK’s largest multi-channel gambling operator by revenue and profit. The consortium originally proposed a $4.1 billion cash-and-stock offer, which the high-street bookmaker promptly turned down on grounds that it “substantially undervalues” the company.