If you can’t join them, beat them.

This is the new business tact of bingo club and casino operator Rank Group as the firm set its sights in becoming UK’s biggest multi-channel gaming operator after a failed bid to take over Britain’s largest sportsbook William Hill.

The Telegraph reported that Rank, owner of Mecca Bingo and Grosvenor Casinos, is focusing on upgrading its online poker and casino games, launching a new bingo brand, creating a VIP microsite for Mecca Bingo, and launching a Spanish blackjack and bingo website, Enracha.es.

“[We are] putting in place the building blocks to transform its business,” according to Rank Chief Executive Henry Birch, which was quoted by the news report.