CataBoom Grows Player Acquisition and Retention for ResortsCasino.com and MoheganSunCasino.com

DALLAS, TX — December 2015 — CataBoom, a behavioral marketing platform that creates engaging campaigns across social, mobile and web, has partnered with Resorts Digital Gaming LLC, the online gaming arm of Resorts Casino Hotel, to provide customized digital marketing solutions for ResortsCasino.com and MoheganSunCasino.com. With CataBoom, Resorts and Mohegan Sun are able to offer players the chance to win thelargest jackpot in New Jersey – totaling $5,000,000 across both casinos – significantly increasing player acquisition and retention on its sites.

Resorts Digital Gaming tapped CataBoom to attract new users in the competitive marketplace of online casino games, while providing current users with a reason to return to its sites and keep playing. The solutions include a Daily Scratch Card campaign for Resorts, offering 3 daily chances to win a $2,000,000 prize, and a free daily Spin the Wheel campaign for Mohegan Sun, offering players the chance to win prizes, including a $3,000,000 grand prize. The campaigns resulted in a 90 percent return rate in the first week for ResortsCasino.com and MoheganSunCasino.com and a 65 percent return rate in the weeks following.

“Player growth on ResortsCasino.com and MohegunSunCasino.com has been staggering, and we know CataBoom was instrumental in helping us stand out against other online casino sites in the market,” said Lee Terfloth, Director of Interactive Product at Resorts Digital Gaming. “With CataBoom, we were able to distinguish ourselves with the largest jackpot prize in New Jersey, giving new and existing players a compelling reason to sign up and keep playing at Resorts and Mohegun Sun.”