Innovative iGaming insurance platform and US-based turnkey customer acquisition and engagement tool for operators and media, team up to offer engaging acquisition and retention games

January, 2019: RISQ, the iGaming Insurance Platform iGiP™, used by operators to power successful jackpot-based marketing campaigns, has joined forces with Chalkline Sports to scale up incremental revenue opportunities for sports betting operators within new player and existing player segments.

Chalkline Sports provides fun, simple live-odds free-to-play (F2P) sports games backed by rich data visualisation and customer personalisation software, which is powered by proprietary Bettor BI. Engaging, topical F2P games platform drives new sign-ups, re-monetises dormant database segments and predicts future customer behaviour. By using rich data visualisation and employing BettorBI, operators can run campaigns that target higher margin bets and bets struck per session.

Chalkline’s games, which cover all US sports (40+leagues), essentially increase operators’ incremental revenue opportunities by boosting game conversion rate to more than 72% and email open rate to over 45%. Overall this leads to a cut of acquisition costs by 80%.