CataBoom Enhances Social Gaming Experience for Tropicana Entertainment and Delaware North.

DALLAS, TX — August 2016 —  The $1.5 billion social casino gaming industry engages more than 75 percent of its audience on smartphones, and 49 percent on both mobile and desktop (Social casino market—US player insights 2016). In order to further capture this growing audience, top-ranked social casino company Ruby Seven Studios today announced that it is working with behavioral marketing platform CataBoomto bring its innovative marketing solutions to two of its largest game properties, Tropicana Entertainment and Delaware North. The most recent integration resulting from this partnership includes Lucky North Casino, a new free casino game available for download in the Google Play Store.

Through this exclusive partnership, CataBoom will incorporate unique gaming technologies that enable instant rewards to enhance Ruby Seven Studios’ current social casino games, helping them further engage players across platforms. The partnership also extends offline to the many land-based casinos that Ruby Seven works with.

Now, players will be instantly rewarded no matter whether they win or lose, enticing new and existing players to keep coming back for more. Currently, players can win prizes that include gift cards, in-game currency and the chance to win $100,000. The result is a more positive user experience and growth in retention.