SBOBET partners with Irish football clubs; 188Bet flexes ABP muscles in Newcastle

Asian online betting giant SBOBET has continued its quest to corner the Irish football sponsorship market.

Last month, the Isle of Man-licensed SBOBET’s parent company Celton Manx announced it had signed on as the new official betting partner of Dundalk FC. April is only half over and SBOBET has already added two more Irish footie scalps to its lodge pole.

Last week, SBOBET announced that it had inked a betting partnership with Cork City Football Club, which will allow SBOBET scads of branding opportunities at the club’s Turner’s Cross home ground and via the club’s website.

On Thursday, SBOBET announced a deal with St Patrick’s Athletic FC – the third League of Ireland Premier Division club SBOBET has inked in as many weeks – which has promised the company similar opportunities at its home turf of Richmond Park and on the club’s website.