July 2017 | SBTech, the multi-award-winning sports betting provider, has become the first sportsbook platform supplier to enter the Cypriot market with the launch of winmasters.com.cy. It represents the next step in the fast-rising operator’s expansion strategy and comes only six months after the agreement between SBTech and Winmasters was signed.

Winmasters will now offer SBTech’s industry-leading sportsbook to Cypriot players, in both Greek and English, with all major European payment methods available.

Having been the first B2B sports betting provider in markets such as Portugal, the Czech Republic and Romania over the past two years, SBTech has now cemented its position as the partner of choice for operators in newly regulated markets.

Winmasters is now supported by SBTech in two regulated territories, following its recent launch in the Romanian market. It becomes one of the eight operators to be awarded a Class B license by the Cypriot National Betting Authority (NBA).