SBTech Signs Deal With Gameplay Interactive to Provide Asian Market Sports Betting Solutions Ahead of G2E Asia

LONDON, May 5, 2015 /PRNewswire/ — Award-winning provider of leading online betting and gaming solutions, SBTech has signed a deal with leading egaming software provider Gameplay Interactive (GPI) to provide a powerful sportsbook localized for the Asian market.

Gameplay Interactive powers some of the region’s leading brands, including w88.com, all of whom will benefit from the seamless integration of SBTech’s powerful sportsbook that has been tailored specifically for the unique Asian sports betting market.

SBTech’s powerful sports betting interface features all the popular Asian bet types, including Asian handicap and Over/Under, as well as over 200 other different bet types across more than 30 sports, and coverage of more than 18,000 live events per month.

Gameplay Interactive CEO, Calvin, comments on the deal: “We’re excited to have SBTech’s sportsbook as the latest addition to the Gameplay Interactive platform. We understand the local player demographic and requirements, which enabled us to conclude this successful partnership with SBTech to distribute the product into the Asian market. This partnership shall offer our operators an impressive Asian market facing sportsbook and new distribution channels for betting in addition to GPI’s impressive collection of high-definition Live Casino, 3D Slot Games for both Web and Mobile. We are looking forward to working closely with SBTech and exploring new opportunities together.”