Scientific Games expands in Canadian market; launches online Rainbow Riches Bingo

Gaming and lottery technology supplier Scientific Games Corp. announced its partnership with the Atlantic Lottery Corporation (ALC), expanding its position in Canadian market.

Under the deal, Scientific Games will provide ALC with its Sciplay iLottery and AEGIS NGS lottery gaming systems as well as operational monitoring and maintenance support starting in mid-2017.

“We are delighted to continue innovating with Scientific Games to bring entertaining lottery games to Atlantic Canadian players through technology that both serves us today and leads us into the future,” said Brent Scrimshaw, President and Chief Executive Officer of Atlantic Lottery Corporation. “Our conversion to the AEGIS NGS and Sciplay systems will provide ALC with the opportunity to securely and responsibly grow through traditional retail channels, and now mobile, internet and emerging channels.”

ALC operates on behalf of the Canadian government in New Brunswick, Nova Scotia, Newfoundland, Labrador and Prince Edward Island. The five-year contract, which can be extended up to 15 years, will see Scientific Games’ gaming technology presence to 70% of provinces and all three Canadian territories— Northwest Territories, Nunavut, and Yukon.

Scientific Games has provided iLottery and internet-based loyalty solutions to 20 World Lottery Association members since 2001 while Sciplay system is being implemented in Arkansas, Maine, Maryland, Minnesota, Missouri, North Carolina, and most recently, North Dakota.

“ALC will be well-positioned to become an industry leader in multi-channel player engagement and promotions that can successfully grow their business,” Senior Vice President, North American Lottery Systems for Scientific Games Pat McHugh.

The implementation is expected to begin this month, with the conversion to the new system in 2016.