SJM Holdings Chief Executive Officer Ambrose So is making it public record that when the issue of adding more casino licenses in Macau is brought up, he is personally going to sit on the side that opposes it.

Speaking with reporters during a Chinese New Year dinner hosted by the casino operator, So was clear and blunt with his stance, saying that the prospect of more casino licenses in Macau will not contribute to a healthier development of the city’s gaming industry, which is already under siege from the Chinese government’s iron grip

So’s stance falls opposite of Macau Legend Development co-chairman and CEO David Chow Kam Fai, who earlier this month said that he’s wholly in favor of the Macau government to add new casino licenses for local companies. It’s worth noting that Macau Legend already operates two casinos in Macau, both of which use the gaming license of SJM Holdings.

The discussion on the possibility of adding more casino licenses in Macau to the six that already being used is expected to begin this year. That’s likely a big reason why a lot of these companies are coming out and expressing their opinions on the issue.

For those who are opposed to it, new casino licenses will only add more casino options to a market that’s believed to be on the cusp of becoming saturated. Conversely, those who are pining for new licenses are championing the cause in an attempt to get in on the game themselves. Strong points on both sides so it’ll be interesting to see how this shakes out.

Meanwhile, the government’s increased crackdown on illegal gambling took another turn when it was announced that it has removed close to 2000 illegal gambling advertisements in the first six weeks of 2015.

According to Macao Daily, these advertisements, which are largely comprised of ads touting online gambling, have become prevalent on walls, taxis, and buses throughout Macau, despite the fact that the posting of these ads flies against rules imposed by public officials.