SKS365 bites off bigger piece of Italy’s online gambling market

Sports betting operator SKS365 Group surged to second place in Italy’s regulated online sports betting market in April.

Figures compiled by Italian gaming news agency Agimeg.it showed overall land-based and online sports betting handle in Italy’s regulated market topping the €1b mark in April, of which nearly €542m was wagered online.

April’s overall handle was nearly 63% higher than the same month last year. Italian-licensed sports betting operators reported revenue of €149.5m, more than twice the sum generated in April 2016. Online betting revenue was up over 93% to €56.6m.

As ever, Bet365‘s Italian site dominated the online sports betting chart with a 29.4% share, but it was April’s runner-up that made the biggest impression. The local operations of Austria’s SKS365 Group leaped into second place with an 11% share, dethroning perpetual number two Eurobet, part of the Ladbrokes Coral family, which sank to third with an 8.9% share.