SKS365 chips away at Bet365’s Italian online sports betting lead

Online gambling operator Bet365’s stranglehold on Italy’s online sports betting market is loosening, according to July’s official results.

Figures shared by Italian gaming news outlet Agimeg show Italian-licensed bookmakers generated total sports betting revenue of €86.5m in July, up 4% from June’s total. SKS365 topped the operator charts with a combined retail/online tally of €11.7m, just ahead of Snaitech’s €11.5m, while Eurobet ranked third with €9.8m.

Bet365 ranked sixth on the overall chart with €7.9m, but this was enough to put it atop the online betting chart. SKS365’s Planetwin365 brand wasn’t far behind with €6.5m, while Snaitech and Eurobet tied for third place with €3.3m. Total online betting revenue amounted to €38.3m, up 11.3% from June.

Italian-licensed bookies will get a further boost now that the country’s economy and finance ministry has approved them offering Asian handicap betting and cash-out features.