Online gambling operator Sky Betting & Gaming (SB&G) is scrapping its UK affiliate program, just days after local media ran scathing articles on affiliates’ allegedly predatory behavior.

On Monday, SB&G’s UK-facing affiliates reported receiving communication from the company informing them that their services will no longer be required as of October 2. The company claimed the decision came following “a comprehensive strategic review” that focused on “changing regulatory requirements” in its home market. While the Affiliate Hub portal will cease to exist as of October 2, SB&G’s notice made no mention of any forthcoming changes to its Oddschecker and Sportinglife affiliate platforms.

The notice said UK online operators were “experiencing increased obligations regarding their regulatory responsibilities and level of compliance.” SB&G’s opinion is that its UK program “is no longer viable and managing the output of affiliates presents a significant risk to our business from a regulatory perspective.”

In June, the UK Gambling Commission (UKGC) announced that it had teamed with the Competition and Markets Authority (CMA) to investigate several online licensees for “potential breaches of consumer law,” including misleading promotions with excessive rollover requirements. An update on this investigation has been promised for October.