Skybet eyes international expansion for growth in 2017

British bookmaker Sky Betting & Gaming is eyeing international expansion next year to further boost its revenues and support the solid revenue growth it posted in UK.

The Financial Times reported that the firm, which runs SkyBet online gambling site, is keen on expanding in Germany and Italy, especially after it took over Sky Deutschland and Sky Italia from 21st Century Fox in 2014.

According to Skybet, the acquisition of both media companies in Germany and Italy have paved the way for the bookmaker to break out of the British market for the first time.

SkyBet Chief Executive Officer Richard Flint said the company has already begun testing the sports betting website in Germany and Italy to a small group of customers and, at the same time, has hired staff in the said countries.