Sport Acuity boosts London team with new reporter role

Leading sports agency Sport Acuity has added to its growing London team with the appointment of Carrie Dunn as a sports reporter.

Carrie will focus on stories relating to football. Specifically, working with the FA and Greater London Assembly, she will to produce content and analysis for UEFA EURO 2020 platforms, with London hosting group and final stage matches at Wembley.

With a background in sports journalism for a number of leading publications, including The Times,, FourFourTwo and Carrie is seen as an ideal fit for the Sport Acuity team. The company looks for colleagues who combine topical insight with in-depth knowledge of the football industry and the game itself, allowing them to create bespoke copy that’s tailored to client specifications.

“We’re not just looking for everyday sports reporters. We need people who bring proven expertise, clarity and enthusiasm to every article they write,” said Andy Elliott, director and co-founder of Sport Acuity. “With degrees in English and a doctorate in Sociology, Carrie brings precisely the mix of ability and incisiveness we need in the Sport Acuity Team.”

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