SportCaller announces major new partnership with Kindred Group

Stockholm enterprise recruits free-to-play specialist to improve retention and help capitalise on Q1 all-time high in active customers

12th June, 2019 – SportCaller, the free-to-play (FTP) sports-game specialist, has announced a landmark long-term partnership with Kindred Group.

The new deal sees SportCaller roll out free-to-play games across multiple sporting events and in multiple countries with a strategic approach that has the support of all relevant departments within the Group and ensures a joined-up, scalable FTP model.

After an in-depth market review, supported by a comprehensive series of FTP workshops and a competitive tender process, Kindred selected SportCaller as its preferred partner thanks to its robust and flexible platform which supports Kindred’s array of countries and languages, allowing for a hyper-local approach alongside a seamless integration into Kindred’s core sportsbook product.

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